HITEJINRO Thai Binh Factory, Vietnam

The Hite Jinro Vietnam factory spans approximately 25,000 pyeong (82,083㎡), which is 11 times the size of a soccer field and one-third the size of the Icheon factory. The Vietnam facility is designed as an overseas standard factory with a flexible production system, equipped to respond to various production processes and the introduction of new products and equipment. Built to global standards, it incorporates factory operations, production facilities, logistics, integrated monitoring, quality control, energy management, and carbon emission monitoring systems, making it a standard model for future Hite Jinro factory establishments. The facility also expresses Hite Jinro's identity through a design that incorporates white colors and the company's character mascot 'Toad' (Dukkeobi from Jinro). Additionally, exhibition halls and tour routes have been created to promote soju culture, strengthening communication with local Vietnamese consumers.